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Camaro SS

After decades of being the No. 1 brand in Northeast Ohio, Chevrolet fell behind Ford last year. Chevy dealers don’t want that to be a trend.

So when organizers of the Cleveland Auto Show tried to see if several different brands wanted to get together to create an indoor test track at the I-X Center, Chevy dealers said no. They wanted the whole track for themselves.

“I think it’s going to be packed from open to close,” said Rob Patterson, Chevrolet zone manager for much of Ohio and western Pennsylvania.

There will be two free indoor test tracks at the show this year – the Chevy track and Camp Jeep, a smaller course at that brand’s exhibit. The Jeep exhibit was a popular feature at several auto shows in 2007 and 2008, but it was not in Cleveland last year.

Patterson said at the GM track the visitor can drive either at Chevy Malibu, a Camaro or an Equinox crossover. At the Jeep exhibit, the show visitor is a passenger in a vehicle driven by a product specialist.

Auto show chairman Gary Adams said he was surprised when the Chevrolet dealers group snapped up all of the space for the test track. Because of the large amount of space needed, he had assumed that no brand would want to take on all of the expense alone.

“It’s costly because it’s indoor space,” Adams said. Read the rest of this entry »